You have been hearing about Fourth
Industrial Revolution. It's probably the hottest topic for businesses, thought
leaders, policymakers, scientists and of course technocrats.
Klaus Schwab, the Founder and Executive
Chairman of the World Economic Forum, who coined this term, writes - "The
First Industrial Revolution used water and steam power to mechanize production.
The Second used electric power to create the mass production. The Third used
electronics and information technology to automate production. Now a Fourth
Industrial Revolution is building on the Third, the digital revolution that has
been occurring since the middle of the last century. It is characterized by a
fusion of technologies that is blurring the lines between the physical,
digital, and biological spheres."
He makes a very important, pertinent point
- "Neither technology nor the disruption that comes with it is an
exogenous force over which humans have no control. All of us are responsible
for guiding its evolution, in the decisions we make on a daily basis as
citizens, consumers, and investors."
While Digital Transformation as a term is
still misunderstood, today, digital transformation as a business imperative is
widely agreed upon. What then is a digital transformation in practice? Is it an
IT project? Or the introduction of a few cool tools in the company? Or the
addition of a mobility is driven customer relationship management (CRM)
initiative to engage customers better?
As an organization, if you are looking to
embark on the digital transformation journey or trying to stay away from it,
there are still a few myths around digital transformation that you need to
steer clear of. If you want to lead your organization through digital transformation,
the first step is understanding the realities of digital transformation -
rather than getting carried away by the hype.
In this article we use excerpts from a few,
prestigious industry reports/white papers to dispel a few myths.
The reports/white papers that we quote from
include:
World Economic Forum's (WEF) White Paper on
Digital Transformation of Industries: Digital Enterprise, developed in
collaboration with Accenture
Forrester's Report, The Digital Business
Imperative, co-authored by Martin Gill and Nigel Fenwick
Digital is a fad; a trend that my business
need not think about
digital transformation process
Digital has transformed the market context
for every business, and the pace of change is accelerating.
The WEF White Paper says - There is
widespread recognition among leaders in most industries that the role of
digital technology is rapidly shifting, from being a driver of marginal
efficiency to an enabler of fundamental innovation and disruption.
Digitalization is the cause of large-scale and sweeping transformations across
multiple aspects of business, providing unparalleled opportunities for value
creation and capture. Business leaders across all sectors are grappling with
the strategic implications of these transformations for their organizations,
industry ecosystems, and society.
Digital Transformation means exceptional
customer experiences powered by new technologies
Digital has impacted not just channels and
customers. It is disrupting organizations from within - changing the way they
do business. Digital brings new opportunities for organizations that can
embrace the technology fast enough. It speeds time-to-market, reduces costs,
and unlocks new revenue streams.
Forrester Report says - Digital business
isn't just about customer experience; it's also a way to drive operational
agility. Digital operations can increase speed-to-market, make employees more
productive, promote leaner processes, and maximize asset utilization.
Let me build an app. My digital
transformation is done.
Digital transformation is not about the
introduction of a few tools that are geared to change a particular facet of
your business, be it employee collaboration or customer transactions.
Forrester Report Says -
Digital fundamentally changes your relationship
with your customers. You can't address this change with a bolt-on digital
strategy that adds an app here or a site there. To remain competitive, you must
re-engineer how your business creates value for your customers in the digital
age.
Re-envision your business not as a set of
products and services but instead as a part of the personal value ecosystems
that your customers assemble according to their needs and desires. Learn to
increase value by expanding your company's role in your customers' personal
value ecosystems.
Digital Transformation can only occur
through disruptive technologies
Every digital transformation exercise need
not take the examples of Uber and Airbnb in terms of the use of emerging
technologies. The technology stack that you would use depends on your business
context and technological leverage is just one part of the digital
transformation. Sometimes, you may achieve significant enhancement of
productivity, agility, and customer-centricity through the use of
tried-and-tested operational technology (networking and databases) and
strategic technology (enterprise resource planning or customer relationship
management) or mobility.
WEF White paper says - A truly digital
enterprise stands for more than just using new technologies for the sake of it.
Rather, what truly distinguishes and gives a digital enterprise its competitive
advantage is its culture, strategy, and way of operating. Digital enterprises
strive continuously to enable new and leaner operating models underpinned by
agile business processes, connected platforms, analytics and collaboration
capabilities that enhance the productivity of the firm. A digital enterprise
relentlessly searches out, identifies and develops new digital business models,
always ensuring that customers and employees are at the center of whatever it
does.
Digital transformation: I need to get this
done this year so I am not falling behind
Digital Transformation cannot be and need
not be a sprint. It is a long journey with multiple touch points and milestones;
dependencies and synergistic endeavors.
Forrester Report says - You need to
transform your business by applying digital thinking across everything you do -
how you win, serve, and retain customers; how you operate your internal
processes; and how you source business services.
For example, your answers to the below
questions alone will help you craft a roadmap that takes digital transformation
beyond the realm of IT.
Digital transformation business success
Have you identified areas in your business
where automation is most relevant?
Is your existing workforce consistently
improving productivity and quality?
Which steps have been taken to convince
your investors about your digital vision and the long-term value-creation of
your digital transformation journey?
How much of your revenue is coming from new
sources of digital business?
Do your company leverage analytics around
customer data, operational data, and compliance?
Do you have a digitally literate leadership
team?
Have you established training programs to
overcome the digital skills gap and reskill your existing employees?
How are you empowering employees through
digital channels to enable faster decision making and encourage greater agility
within your organization?
These are just a few myths we have tried to
address. We invite you to share your take on these as well as other myths.
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